Using Virtual Prototype for Cross-Cultural Visual Design

Andrea Castello Branco Júdice, Marcelo Ortega Júdice


This article presents an Automated Teller Machine
(ATM) virtual prototype for cross-cultural design.
The goal was to demonstrate a study of user’s
preferences for a visual language, and at the same
time to test virtual prototype as a tool for this kind of
approach. The method was a task-based usability test.
The results demonstrate that the cultural context
affects user’s perception, and therefore influences his
or her mental models, They also prove that the virtual
prototype is an effective tool.

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