Design experiments for sustainable eating in Finland

Abstract

This paper presents two design experiment opportunities on sustainable eating in Finland. First, clarification of scientific concepts is urgent because misconceptions lead consumers to focus on minor issues, or to develop negative perceptions on sustainability. Second, a socio-cultural approach to sustainable eating is proposed, by investigating Finnish consumers’ perceptions on food origins, how their social identities are shaped/expressed with food, and the sustainability of popular Finnish recipes. Future design experiments on consumers’ knowledge, attitudes, or behaviours with public installations and commercial data collection systems are proposed.