Designing value and reframing challenges

Andrea Augsten, Frederike Beha

Abstract


Current global challenges need a new way to look at how we design products, services and solutions. One the one hand these global trends influence innovation but on the other hand the user and his individual needs have to be taken into account.
This leads to the task of reframing requirements based on empathy, multidisciplinary teams and a learning culture in order to design sustainable products that create values for the users.
Participants in this workshop will be guided through a process of designing a new product or service. Special focus will be placed on the experience of how to create empathy for the user as well as for different trends, opinions and ideas. This includes the experience of learning from mistakes and lays claim to challenging and iterating ideas.
This workshop combines elements from Design Thinking, Change Management, Lean Startup and Leadership principles.

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