SOCIAL NAVIMATION: ENGAGING INTERFACES IN SOCIAL MEDIA

Jon Olav Eikenes

Abstract


Social media are now an integrated part of culture and digitally mediated social activities. Screen-based devices now employ sophisticated graphics including visual movement on a variety of platforms. This article explores how visually dynamic interfaces can enhance social media applications. A socio-cultural view on communication and interaction design is combined with a practice-based research approach incorporating design production with textual analysis. The term social navimation is introduced and applied in the analysis of multimodal interfaces. A set of semiotic resources are identified that should be of interest for the practice and theory of dynamic interfaces and interaction design.


Keywords


Mediating artefact, screen interface, social media, animation, interaction design

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